Annie Mac Presents
A few years back, when Annie Mac first graduated from weekdays to Friday night presenting on Radio 1, she described her approach as being “like a big sister.” That is, her relationship to her audience was friendly, informal, easy-going, like sitting in a bedroom going through her record collection and enthusing about each one as it was pulled out. This stood in stark contrast to the blokeish superstar DJs of the 1990s generation who still dominated everything in club music, preaching the gospel from on high; in Annie, the young generation of music lovers felt like they had one of their own in the heart of the dance establishment. Now, of course, Dublin-born Annie IS the dance establishment, officially starting the weekend every Friday night on Radio 1 as well as being a superstar DJ in her own right. 2012 saw her play her first ever DJ set on live TV thanks to Channel 4’s ‘House Party’. The debut show went down so well with the thousands of viewers dancing in their living rooms that they asked Annie back to play the high pressure midnight slot for their second instalment of the ‘House Party’ on New Year’s Eve. In true Annie style she took in her stride much to the admiration of viewers dancing the new year in across the UK.
Outside of the radio and TV land Annie has made a huge name for herself playing headline slots at clubs and festivals across the world. This year has already seen her wow a huge crowds at London’s Lovebox Festival, Creamfields and Bestival with her super-fresh sounding headline set on her very own AMP stage. She also played UK dance festival Global Gathering, and took her AMP stage to Ibiza’s iconic Dalt Vila.
In the last year AMP stages have played host to Duke Dumont, Azealia Banks, Baauer, Jessie Ware, The Chemical Brothers, Duke Dumont, Major Lazer, Simian Mobile Disco, Madeon and Disclosure to name but a few. And on top of all this, AMP gives us one of the biggest compilation CDs in the dance music calendar each year. The latest of these is a perfect illustration of the quantum leaps her curation is taking, featuring specially commissioned tracks by some of the coolest names on the scene.
She’s a businesswoman, impresario and bona fide media personality. Yet a few minutes in her company – or even listening to the weekly Radio 1 show – will tell you that she’s still just an enthusiastic girl who wants to invite you in to hear her new tunes. And however sprawling her interests and daunting her jet-setting may become, it really does come down to something as simple as this: she knows how to play the right tune at the right time.
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