Eric Prydz

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Eric Prydz

For Swedish DJ and producer Eric Prydz, a bold musical agenda and an unrivalled ability to combine commercial success (3 x Top 2 UK hit singles) with underground notoriety (fastest selling release ever on cult download store Beatport), has allowed him to achieve worldwide recognition with his integrity intact.  Releasing singles and EPs under a variety of project names, including Pryda and Cirez D, the softly spoken Swede rarely does interviews, never appears in his music videos, and avoids ‘artist tweets his breakfast’ self-promotion. His refusal to play the media circus stems from the fallout ignited by ‘that’ video. His first No.1, ‘Call On Me’, was accompanied by a music promo that he didn’t clear, much less approve of. He shied away from the publicity and ensuing success (the Steve Winwood-sampling track he’d made “just for his friends” clocked up over 4 million sales), and retreated into his studio to continue making the dark, brooding electronica he was becoming known for.

But, every so often, and always at the time of his choosing, he’s emerged with a hit record – Prydz released the Grammy nominated ‘Proper Education’, a reworking of Floyd’s ‘Another Brick In The Wall’ that reached No.2 in the UK charts. He followed this in 2008 with ‘Pjanoo’. After becoming Beatport’s fastest selling release, the instrumental track was championed by Zane Lowe and Pete Tong, given 4 separate Radio 1 ‘Record of the Week’ accolades and was playlisted by the station seven weeks upfront of its release; it hit No.2 that summer.

Since his arrival, festivals, events and venues across the planet have rocked to his performances. In 2011 Eric launched his innovative new show concept , ‘EPIC’,  at London’s O2 Academy Brixton to a sell-out audience.  This special performance is a ground breaking audio and visual feast featuring exclusive cutting edge production and 3D holographic video projection and lighting systems.  It’s being launched in the USA for the first time in October and November 2013.

2012 was a big year for Eric Prydz. He started his EPIC Radio broadcasts on iTunes and signed to Virgin Records.  His first release on the label was the album, ‘Eric Prydz presents Pryda’, a collection of key productions under his Pryda guise.  Receiving critical acclaim, it showed that despite his past mainstream glories, Eric’s longevity and success is derived from his deep connection with the underground. With Eric it’s simply about the music.

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