Lorde

A talented teenage badass – meet the blog sensation about to be a big star

Lorde

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Raised on a nutritious musical diet of Neil Young, Fleetwood Mac, The Smiths and Nick Drake, alongside a smattering of soul food from the likes of Etta James and Otis Redding, Ella was definitely set off on strong melodic footing. Later she discovered artists like James Blake, Bon Iver, Burial, Animal Collective, SBTRKT and Drake – all of whom made an impact in their own, individual way. As vital and varied as those influences are, they don’t really begin to tell the full story of Lorde’s music, which melds concentrated, sharp-eyed lyrics and multi-layered vocals with crisp, 2013 beatscapes.

The decision to release her first EP, with plenty of mystery but no marketing or publicity, and just a simple, lifelike illustration, was Lorde’s, and it was a masterstroke. Even after 60,000 free downloads on SoundCloud, The Love Club EP still shot to #1 on the New Zealand Album Chart, with Royals simultaneously occupying the top spot in the singles chart – without so much as a video on YouTube. Before any of that success, she was already the focus of a hotly contested bidding war, rapidly being signed up for the UK, US and other major territories, simply on the strength of her music and blindingly obvious potential alone. Tweeted about by everyone from Grimes to Sky Ferreira to Doomtree, and picked up by Buzzfeed, Perez Hilton et al – these are the beginnings of an impending roar,  about an artist who is quite simply, cut from a different cloth.

Like most overnight success stories, the reality is considerably less glamorous, and more lengthy and involved. Although it was ever since she started collaborating with producer and songwriter, Joel Little on The Love Club EP, that the sparks really started to fly.  In him she found someone who could really help in getting the songs out of her head and into yours, and a willing accomplice when she needs to spend the best part of a day making a hi hat sound more like an insect, or suchlike.

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